AA Legal Documents
Law guide

Your consumer rights



This section details a number of common problems experienced by consumers and possible preventions and remedies. A brief summary of each of the topics covered in this section and how this site may be able to help you can be found below. To access more detailed information on a topic and the relevant documents, click on the links on the left hand side of the page.


Advertising is a vital way for companies to drum up business. However, consumers need to watch out for unscrupulous advertisers trying to sell dodgy goods and services. Learn what to look out for and what to do if you think you have fallen victim to a misleading advertisement.


Every day people throughout the UK are falling victim to a scam of one kind or another. These scams come in different forms - letters, email, telephone calls and text messages. It could be an unexpected prize draw or lottery win, or a chance to invest in an exciting new moneymaking or investment programme. Learn how to protect yourself against these types of scams and what action to take if you have fallen victim to one yourself.

Unsolicited marketing

We are familiar with the problem of 'junk' mail or 'cold-calling'. Now, it is not limited to unwanted letters or leaflets received through the post or unwanted telephone calls; we are increasingly bombarded with emails or text messages that we would rather not receive offering products or services that we have no interest in. You can learn in this section what to do about this growing problem.


The Trade Descriptions Act makes it a criminal offence for a trader to put a misleading trade description on his goods. This includes false or misleading labelling about where something was made. Learn what to watch out for when looking at different product labels.

Counterfeit goods

Counterfeit goods are a huge problem and they are becoming more widely available. Technology levels have improved so much that it is easy for criminals to make sophisticated copies so that the consumer does not even realise that they are buying counterfeit goods. Learn how to protect yourself against making such a purchase.